Miss Earth 2016 : Beauty for a Cause / LIAR Collab
This October marks the 16th Miss Earth 2016 Pageant.
LIAR THE LABEL, has been given the opportunity to collaborate with Miss England Contestant and Beauty, Luissa Burton. We are showcasing our ethical bikinis at the Swimwear Competition in the US on the 21st October 2016 for the Miss Earth Pageant. Luissa, 26, from Worcestershire, England, a 'real life' Lara Croft, loves anything adrenaline fuelled; sky diving, bungy jumping, martial arts and climbing Mount Kilimanjaro in Tanzania, Africa raising £2,300 for charity, making her our perfect LIAR ambassador. Lover of Fitness and Animal Activist , she has a strong will to protect and raise awareness for the environment she trains in.
"My tip is to rejuvenate old clothing, using YouTube or Google for ideas to customize instead of throwing it away or buying more." - Luissa Burton
She supports our environmental advocacy that ''Green is the New Black''. As she quotes ''Black is always in style'' within the expanse of the Fashion Industry, by promoting ''Green Style (and being / acting green)''
She has a similar outlook to our fight to change the way giant fast fashion create huge problems globally and wants to ''highlight the problems with giant retailers and mass production, and how it is affecting our planet.''
Her background is as a fashion model in England, and she regularly works with Designers so can see there is still little being done in making a significant change to make the fashion industry green. ''Every single one of us buys and wears clothing, so this is a global issue'' she remarks. ''(Her) advocacy is aligned with everyday life and core values and something I feel I can confidently fight to change.''
The MISS EARTH Pageant is a Global and International Environmental Platform channeling the entertainment industry and beauty pageant to promote and allow the candidates to get involved in the raising awareness for importance of environmental awareness.
Every year, between 80-90 candidates from around the world compete on beauty, knowledge of environmental issues. The girls are actively involved in promoting the preservation of the environment and raising awareness for issues spanning across the globe by working with communities for positive, lasting change.
Throughout this 2016 campaign, the girls have been visiting several provinces in the Philippines, including Davao, Island Garden City of Samal, Isabela, Tacloban, Guimaras, Cebu, Boracay Island, Sorsogon, Benguet, Sablayan, Lanao and Butuan; meeting locals and learning how these ecotourism spots are preserved and protected.
Luissa has visited these provinces, addressing pressing environmental issues and making her mark to help protect the planet. You can see the various activities she has been involved in, including Mangrove Planting, Goat Feeding and More on her Instagram @luissaburton and @missearthuk .
This weekend marks the Swimsuit Competition and Luissa looks stunning wearing our VIX Crop and ELLIOTT Pant in Black and our IVY Bikini Top and BECCA Pant in Ocean. Our bikinis are made from Recycled Plastic Bottles, they are broken down and re-spun into this bi-stretch, uv and chlorine resistant fabric ideal for beach or fitness. Helping prevent plastic bottles filling up landfills until plastic bottles are hopefully one day banned.
Check out Behind the Scenes Beach Shots below and Backstage Vid on YouTube!
#BeautiesforaCause2016 #ChangeClimateChange #EarthWarrior2016 #MissEarth