BTS : 1999 - 90s Coming at Ya
We are literally bursting with excitement for Summer 16 to land.
We are also probably the worst keeping a secret, like ever (eva) ... so here's a teeny sneak peak of the behind the scenes of our new shoot.
Our Summer 2016 collection is inspired by the 90's, from scrunchies, crop tops to grunge styles. Our new designs focus on a modern 1999 take on the popular crop top and setting a new trend for our activewear range. Look out for our new line of racer back tops perfect for running swimming or lounging.
The new styles feature our newly sourced material that has a 2-way stretch unlike most brands using 1 way. This means the fabric moves and moulds to your muscle tone. It's also chlorine resistant and sunblock resistant ensuring prints/colours kepe their longevity and look new all the time. Sourcing and creating our new range has been inspiring and a lot of work in creating a unique range that's not only on trend, but is also affordable for you and is sustainably made here in AUstralia.
Pushing our vision and searching our unique instagram followers we stumbled across an amazing photographer who is bang on trend at the moment and for us, he captured the 1990's feel we love for our new range - introducing Nadz!
Loaded with our ghetto blaster with old and new trip hop pumping we set off around the grimey streets for Newtown, Sydney.
Here a few snaps to set you off, with a lot more to come.
Thanks to the raddest team in Sydney.