Fashion Revolution Day #Whomademyclothes?
If you follow fashion brands, bloggers and magazines online, you may have noticed everyone talking about Fashion Revolution Day (24th April) and the #whomademyclothes? campaign recently.
On 24th April 2013, The Rana Plaza clothing factory in Bangladesh collapsed, killing 1138 people and injury so many more. It was a complete tragedy that prompted eco fashion advocates Carry Somers and Orsola de Castro to start Fashion Revolution in order to create greater transparency within the clothing supply chain.
By uniting the fashion industry and calling for a radical change to how our clothing is manufactured, sourced and purchased and making brands accountable for what they are produce. By setting a global standard and changing how factories are managed, as well as ensuring the health and safety policies are up to scratch and the worker who make your clothing are treated and paid fairly we can change this unjust industry.
Why Liar the Label began?
I have been a huge advocate for ethical fashion since my uni days in the UK in 2007 when eco fashion was trending.
The groundbreaking film An Inconvenient Truth featuring former Vice President Al Gore was released and sparked a global movement against the climate change crisis back in 2006. This powerful message opened up so many questions and sparked a shift in the Fashion Industry also.
Diesel had also released a daring, ironic but powerful 'Global Warming Ready' advertisement campaign in 2006 portraying glossy models in a world affected by raised water levels and crazy temperatures.
I was lucky to get jobs in sustainable companies after graduating, for suppliers to Adidas and M&S - I was able to learn the ins and outs of Factory Social and Environmental Compliance and the rigorous auditing process that brands need to go through.
Since the Rana Plaza disaster, I felt compelled to push the idea of Eco Fashion as a small brand.
It's amazing how little consumers know about where and how there clothing is made. How is it possible to buy a pair of jeans for $10 or a tee for $2 in store? Fast fashion is never cheap, it costs someone, somewhere.
Our mission is to share the knowledge with consumers and brands so the right questions are asked when buying fashion.
'Choose Well. Buy Less. Make it Last' - Vivienne Westwood
What can you do?
- Ask a brand ' #whomademyclothes? 'and make a change to how mainstream brands source and manufacture. Use this hashtag on social media and contact brands directly.
- Find out more about fabric and the factory conditions that impact the clothing items you buy. You can download all resources and information you need from FashionRevolution.org.
- Shop sustainably, locally and support brands that are pushing for a change.
- Join in at Fashion Revolution Events in your country and spread awareness.
- Nisha Abey founder of Liar the Label will be answering all your Q&A after the Alex James ‘Slowing Down Fast Fashion ‘ screening at the QUT Creative Industries in Brisbane on 24th April 2017 as part of Fashion Revolution Week - Come and ask anything you want to know? If your interested in attending, you can buy your Tickets Here.
- Share on social - it is surprising how little some people know! Give them a bit of knowledge. It’s the future!
Bring on this Global Fashion Revolution Movement!
Written by Nisha Abey // All photos from Fashion Revolution Day